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Monday, May 12, 2008
THE WORLDS FOREMOST MARKETING EXPERT FEATURES THE WELLNESS COMMUNITY OF SOUTHWEST FLORIDA'S 'BUILDING HOPE" CAPITAL CAMPAIGN IN NEW TEXTBOOK
The Worlds Foremost Marketing Expert features The Wellness Community of Southwest Florida’s “Building Hope” Capital Campaign in New Textbook
Dr. Phillip Kotler, the father of modern marketing, has featured The Wellness Community of Southwest Florida’s “Building Hope” capital campaign in his new textbook; Strategic Marketing for Health Care Organizations: Building a Customer-Driven System.
The case study, titled “Three Organizations Cooperate to Redesign The Wellness Community” refers to the “Building Hope” capital campaign as, “A remarkable health care service product concept….that will both improve cancer patient outcomes and possibly reduce health care costs.”
“For someone like Phil Kotler to talk about The Wellness Community’s new project validates the way we went about designing our new building: we asked those who will use it what they wanted. The Wellness Community is proud to be an example of the great results that come from intentionally incorporating the opinions of the people we serve into what we do – from our daily programs to our built environment”,
said The Wellness Community Executive Director Jay Lockaby.
The author, Dr. Phillip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He was selected as the 4th most influential management guru of all time by the Financial Times (behind Jack Welch, Bill Gates, and Peter Drucker), and he is hailed by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing.”He is considered one of the pioneers of social marketing.
About The Wellness Community
Celebrating its 25th anniversary, The Wellness Community (TWC) is an international non-profit organization dedicated to providing free support, education and hope to people with cancer and their loved ones. Through participation in professionally-led support groups, educational workshops, nutrition and exercise programs and mind-body classes, people affected by cancer learn vital skills that enable them to regain control, reduce isolation and restore hope regardless of the stage of their disease. The Wellness Community has 25 locations around the United States, two international centers in Tel Aviv and Tokyo, and four centers in development.
About “Building Hope”
Building Hope is a capital campaign for The Wellness Community, a non-profit organization providing free support services to people affected by cancer. Building Hope will become a destination facility for thousands and will feature numerous healthful advantages for participants through innovative green features and an inspired combination of art, design, gardens and technology. Building Hope has received unprecedented support from the local professional design community. The new facility, planned for construction on a pastoral 5-acre setting in Lakewood Ranch, is expected to become a model for The Wellness Community facilities worldwide.
For more information on The Wellness Community & Building Hope, contact:
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